Friday, November 20, 2009


I spoke yesterday at the FT World Telecoms Conference. There was a panel on 'Green Issues'. I did the "Bad Fairy" thing - everyone else congratulating themselves on how green they were, and what good business sense it all made. I pointed out that if it made good business sense there would be no need for climate treaties, and that this wouldn't be in Corporate Social Responsibility departments - it would be the CFO's job. Actually, it's talking about it that makes good business sense.

Afterwards, HP sponsored the cocktails. To stay with the green theme, what did they do? Make cocktails from locally sourced, sustainably produced ingredients? No, they dyed them green with food dye. 'Nuff said?

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